It's simple: People won't buy what they don't understand. Any successful business, service, or brand can get lost in translation if people don't see their value, benefits, or understand what it does. This happens because there is a failure in communication. That's where explainer videos come up.
In fact, a Google study shows that 79% of customers have seen a video before moving forward with their decision. Having a video that explains your product has a much positive effect during your customer's decision process. Here are 3 ways you can help your audience understand what you do.
Share your values
What's motivating your business? Share with your audience why you are doing what you do and how you can improve their lives (or at least some aspects) from your perspective. By sharing your values, you can generate trust and connect with your target audience.
Explain the benefits
What problem are you solving, and what benefits are you bringing to your customers? Let your audience know what you can do for them
Give them a walk-through
Sharing a virtual experience of what they can expect from what you offer generates curiosity and serves as a quick look. Similar to what movie trailer does — they give you a sense of what it is an about and sparks curiosity.
Being clear with what you offer and how this can make your customer's life easier is a must when it comes to an explainer video.