Our process

We transform ideas into videos by crafting content based on objectives

Discovery Call

and Strategy

Before jumping into the project, we do a discovery call to learn about your business, concept, core message, goals, target audience, and expectations.

 

Once we understand the purpose of the video we use these insights to evaluate ideas based on your target audience, message, and objectives and find the best way to communicate your concept.

 

With this, we create a proposal that includes a creative approach, production time, and budget.

Pre-production

The next step is to define all the elements needed to produce the video and plan the production process by creating a schedule for each element needed.

We create a mood board, script, and storyboard for all the videos. Other elements may vary deeding on the project type.

 

When shooting a video, this is the moment to do scouting, casting, technical script, define camera, lighting, and sound equipment definition, among others.

 

If it's an animation project, this is the step where sketches and storyboards are developed.

For a video editing project, this is the perfect time to collect all the clips needed and establish the narrative structure.

In this step, audio elements are also defined along with sound design, voice-over, music and, sound fx.

 

Once everything is approved, we are ready to move to the creation phase.

Production

Once the previous phases are approved, it's time to craft the content. 

 

Shoot the video, produce the voice-over, or create animatics, depending on each project type.

While most of these steps can happen in parallel, in some cases, one needs to be prepared ahead to move forward with the phase.

Post - Production

Now it's time to put all the pieces together. 

 

Whether it is to create the animation or pick the clips to edit the content, this is the final step where the story is assembled.

Post-Production has many layers of work, including:
- Style Frame creation: When working with animation, style frames are static images to preview what each scene will look like.
- Content selection in case of working with video clips.
- Animation and Motion graphics development
- General Audio Work
- Color Correction and Grading

While there may be other steps, these are the standards, and other variations may apply based on each project.

Revisions and Feedback

Once the first draft is ready, we send it for review and feedback.

Depending on the project complexity you can expect:

- Daily updates for significant progress
- When working with animations or complex projects such as long-form videos, we send each scene or chapter, or stand-alone video for quick feedback. You will have the possibility to share your thoughts as we move on with the project.
- An intuitive feedback system that allows live collaboration

Wrapping Up

Now that the video is ready and approved, we send files such as the final video, project files, and other relevant project assets.

While this is always optional, we enjoy having a wrapping-up call to discuss the overall project experience and hear your thoughts!

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