Our process

We transform ideas into videos by crafting content based on objectives

Discovery Call

and Strategy

Before jumping into the project, we do a discovery call to learn about your concept, core message, goals, target audience, and expectations.

 

Once we understand the purpose of the video we use these insights to evaluate ideas based on your target audience, message, and objectives and find the best way to communicate your concept.

 

With this, we create a proposal with the creative approach, production time, and budget.

Pre-production

The next step is to define all the elements needed to produce the video and plan the production process by creating a schedule for each element needed.

We create a mood board, script, and storyboard for all the videos. Other elements may vary deeding on the project type.

 

When shooting a video, this is the moment to do scouting, casting, technical script, define camera, lighting, and sound equipment definition, among others.

 

If it's an animation project, this is the step where sketches and storyboard are developed.

For a video editing project, this is the perfect time to collect all the clips needed and establish the narrative structure.

In this step, audio elements are also defined along with sound design, voice-over, music and, sound fx.

 

Once everything is approved, we are ready to move to the creation phase.

Production

With all elements needed approved, it's time to craft the content. 

 

Shoot the video, produce the voice-over, or create animatics, depending on each project type.

While most of these steps can happen in parallel, in some cases, one needs to be prepared ahead to move forward with the phase.

Post - Production

Now it's time to put all the pieces together. 

 

Time to produce the voice-over, start the animation, video shoot, or editing process.

 

While most of these steps can happen in parallel, in some cases, one needs to be prepared ahead to move forward with the next process.

 

Once the video is ready, we submit it for review and feedback, and any adjustments needed are made.

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